The internet is irritating. Let's fix it.
Design and content problems solved with a smile. AI still can't do that. Yet.
currently / drinking coffee easy
Selected Work
Things I made less irritating.
Make a massive bank sound human.
A 170-year-old institution competing with fintech apps that talk like real people. My job: cut the jargon, find the human, ship the thing.
Find the customers nobody else was looking for.
Ally Invest launched socially responsible ETFs but had no way to reach the customers who'd care. Two emails, one landing page, ahead of the ESG curve.
What I learned when I asked AI to do my job.
Asked to explore whether AI could replace the manual help article workflow. Built a process, ran it, and came back with findings more complicated than a yes or no.
Side Quests
