Or is it an opportunity? Ally Invest needed to engage investors with their latest offering of socially responsible ETFs.
Find the customers that would be interested in investing responsibly.
Setup a two-touch email campaign designed to engage all those customers we found in our CRM database.
What’s an email campaign without a landing page? Probably not as good as one that has a place to send people. So, we built a page for our audience to learn more about investing responsibly.
Investing responsibly is a growing trend. From 2019 (the year we ran this campaign) to 2020, ESG investing saw a 51% increase in institutional ownership. With this email campaign and landing page, Ally Invest was able to jump ahead of the curb of a trend that isn’t slowing down.
You want the numbers from the campaign? Yeah, me to. But according to a Slack message from my buddy analytics, it was “lit”. I assume that means the strategy worked.